...
Represent the Culture Avengers in meetings and discussions.
Participate in bi-monthly 1-hour sync calls with fellow Avengers.
Engage in discussions about ideas and activities on the Avengers channel, both synchronously and asynchronously.
Develop and deliver projects that promote our culture at Rocket.Chat.
Contribute ideas and identify issues that may impact our cultural landscape.
Red Flags to Be Aware Of
Red flags in general are a concern for any member of the company in any team. We understand Avengers is an additional workload, but still is a commitment all participants chose to be a part of and have. Avengers are guardians of the culture, so we are here to lead by example.
Below are a few items that are considered red flags:
Disregard for diversity, inclusion, or the values of Dream, Trust, Own, and Share.
Lack of participation or engagement during meetings and discussions (sync and async)
Unwillingness to take ownership of tasks.
Resistance to feedback
Failure to uphold confidentiality or breach of trust.
Failure to deliver on your regular work activities due to being with the Avengers.
In case the sponsor, avengers lead or other members see any red flags Avengers will receive a direct warning. If the situation is not remediated, the person will be removed from the Avengers.
| Panel | ||
|---|---|---|
| ||
📣 Avengers are expected to lead by example. Issues like lack of engagement, resistance to feedback, or disregard for core values will be addressed directly. Persistent concerns may result in stepping down from the role. |
...
Avengers Routines: Keeping Culture Alive
The Culture Avengers have key routine initiatives that foster connection, engagement, and improvement:
🚀 OKRs: Supporting executives in aligning goals and tracking progress to ensure our initiatives deliver real value.
🗣️ eNPS Talks: Regular team meetings to discuss employee feedback, address challenges, and improve our workplace experience.
🏆 The Gabes: Supporting the development of the annual editions of this event, making sure we celebrate in true Rocket.Chat style.
...
Our Origin Story: why did we start the initiative?
No, it doesn’t have to do with Thanos… 😅 But with other challenges.
Back in 2021, Rocket.Chat was growing at lightning speed. This rapid expansion brought exciting opportunities but also posed a critical question: how could we ensure everyone felt connected in a fully remote environment, especially as our team expanded globally?
To tackle this challenge, we created The Culture Avengers: a diverse team representing various areas and seniorities, united to embody our DOTS and protect what makes Rocket.Chat unique—our culture.
Since its creation, The Culture Avengers have worked on initiatives that reinforce connection, engagement, and long-term cultural impact at the company. Here's a look at our journey:
2021–2022: Focus on Connection and Engagement
Launched recurring initiatives like Crew.Cast, Rocket.Chats, and the PTO Campaign to foster team bonds.
Introduced programs like the All Stars Program (now RockStars), The Gabes, and RC Birthday Celebrations to celebrate achievements and milestones.
Shared Key DOTS Behaviors and launched tools like Koko Thanks and Rocket.Chat Clubs to build a supportive, collaborative environment.
2023–2024: Strategic Renewal
After a brief pause in 2022, the program returned stronger than ever with renewed focus.
Recent initiatives include revamping DOTS and introducing DOTS 4U to keep our values alive.
Projects focused on long-term impact, such as OKRs, eNPS, and enhanced tools for employee connection and feedback.
...
Meet the current Avengers Team:
*Updated in January, 2025
Gabriel Casals | R&D
Amanda Oliveira | Operations
Mayra Lima | Operations
Catarina Fernandes | Marketing
Laís Rocha | Sales
Felipe Scuciatto | Engineering
Devanshu Sharma | Engineering
Morgan Lemke | Customer Experience & Services
Fernanda Bernardes | People
Maria Vitória Frauches | People
...
How to Join
Ready to be part of the mission? Keep an eye on internal announcements for openings and application details.
Whether you’re a seasoned Rocketeer or a newcomer eager to make a difference, The Culture Avengers welcome individuals who embody our DOTS and are passionate about driving positive change. 🚀