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The Culture Avengers

The Culture Avengers

Owned by Giovani Salvador (Deactivated)
Last updated: Jan 10, 2025 by Maria Vitória Frauches
4 min read

In a global organization like Rocket.Chat, cultivating a strong and consistent culture is essential to our success. Just like the Avengers assemble from across different universes to tackle challenges and protect the world, our Culture Avengers unite as a cross-functional, multilevel team dedicated to preserving and evolving our unique cultural identity.

 

 

Why It Matters

Organizational culture isn’t just about shared ideas or values, but also the daily actions, decisions, and interactions that define who we are as a team. 

Joining the Culture Avengers is more than just a role—it’s a chance to help maintain our culture alive while building meaningful connections with colleagues worldwide. 

Are you ready to suit up? Keep reading to learn more.

 

What is an Avenger?

An Avenger is a guardian of Rocket.Chat’s culture and a role model for our DOTS, the values we aspire to embody: Dream, Trust, Own, and Share. By stepping into this role, Rocketeers actively help preserve and maintain Rocket.Chat’s culture, offering guidance and support on various initiatives that make a difference across the company.

 

Here’s the exciting part: You could be an Avenger!

We open positions throughout the year, and every Rocketeer—regardless of their role or tenure—can apply to join this dynamic team.

 

⚠️ Important: Being an Avenger is a role, not a job assignment. This means your responsibilities as an Avenger are designed to complement your regular work activities, without interfering with either.

 

What’s Expected of You as an Avenger?

“With great power comes great responsibility” (we couldn’t resist using this line!). As an Avenger, you’ll contribute to initiatives that sustain the cultural landscape at Rocket.Chat. Here’s what the role entails:

  • Represent the Culture Avengers in meetings and discussions.

  • Participate in bi-monthly 1-hour sync calls with fellow Avengers.

  • Engage in discussions on the Avengers channel, both sync and async.

  • Help develop projects that promote Rocket.Chat’s culture.

  • Contribute ideas and identify challenges that may impact our cultural landscape.

 

📣 Avengers are expected to lead by example. Issues like lack of engagement, resistance to feedback, or disregard for core values will be addressed directly. Persistent concerns may result in stepping down from the role.

 

Avengers Routines: Keeping Culture Alive

The Culture Avengers have key routine initiatives that foster connection, engagement, and improvement:

 

🚀 OKRs: Supporting executives in aligning goals and tracking progress to ensure our initiatives deliver real value.

🗣️ eNPS Talks: Regular team meetings to discuss employee feedback, address challenges, and improve our workplace experience.

🏆 The Gabes: Supporting the development of the annual editions of this event, making sure we celebrate in true Rocket.Chat style.

 

Our Origin Story: why did we start the initiative?

No, it doesn’t have to do with Thanos… 😅 But with other challenges.

 

Back in 2021, Rocket.Chat was growing at lightning speed. This rapid expansion brought exciting opportunities but also posed a critical question: how could we ensure everyone felt connected in a fully remote environment, especially as our team expanded globally?

To tackle this challenge, we created The Culture Avengers: a diverse team representing various areas and seniorities, united to embody our DOTS and protect what makes Rocket.Chat unique—our culture.

Since its creation, The Culture Avengers have worked on initiatives that reinforce connection, engagement, and long-term cultural impact at the company. Here's a look at our journey:

 

2021–2022: Focus on Connection and Engagement

  • Launched recurring initiatives like Crew.Cast, Rocket.Chats, and the PTO Campaign to foster team bonds.

  • Introduced programs like the All Stars Program (now RockStars), The Gabes, and RC Birthday Celebrations to celebrate achievements and milestones.

  • Shared Key DOTS Behaviors and launched tools like Koko Thanks and Rocket.Chat Clubs to build a supportive, collaborative environment.

 

2023–2024: Strategic Renewal

  • After a brief pause in 2022, the program returned stronger than ever with renewed focus.

  • Recent initiatives include revamping DOTS and introducing DOTS 4U to keep our values alive.

  • Projects focused on long-term impact, such as OKRs, eNPS, and enhanced tools for employee connection and feedback.

 

Meet the current Avengers Team:

*Updated in December, 2024

 

  • Gabriel Casals | R&D

  • Amanda Oliveira | Operations

  • Mayra Lima | Operations

  • Laís Rocha | Marketing

  • Morgan Lemke | Customer Experience & Services

  • Fernanda Bernardes | People

  • Maria Vitória Frauches | People

 

How to Join

Ready to be part of the mission? Keep an eye on internal announcements for openings and application details. 

 

Whether you’re a seasoned Rocketeer or a newcomer eager to make a difference, The Culture Avengers welcome individuals who embody our DOTS and are passionate about driving positive change.